Run Better Events. Simply.

Wasn’t life simpler when the success of your event mainly – if not only – hinged on the physical attendance of those you worked hard to attract? What happened before or after the event mattered less; you just needed to get them there. Of course, this has changed. An event’s success is no longer solely measured during the hours of the event. These days, organisers must ensure that the impact of their event and the attendee experience is maximised during the event and in the weeks before and after . Thanks to event networking apps like Fusion Visit, our very own app , there are many ways organisers can add value to and enhance the event experience. With that in mind, here are the first five of our top 10 benefits of using networking apps to transform audience engagement. 1. Take a military approach Historically, when attending events, visitors would need a plan of attack that would make even the hardest of military leaders wince. It was hard work – and stressful. In the end, attendees would leave feeling they hadn't made the most of their visit. With Fusion Visit , this can be avoided, as everything can be planned well in advance. From deciding on speakers to booking meetings, attendees can do most of the legwork before the big day so that all they need to do is simply turn up on the day. 2. Make a hit list It’s not just speaker sessions and meetings that your attendees will want to lock in before the event itself. Major events and exhibitions are like festivals — there's always something happening. Whether attendees want to test drive new products or plan where they’ll be eating, event apps allow visitors to use their time wisely and ensure they never miss a beat. Fusion Visit, for example, allows visitors to like the exhibitors they want to see, automatically creating a favourites list that can be easily accessed at any point. 3. Zone in With our networking app, attendees can make a list of the exhibitors they want to see, plan their visits, and zone in on every exhibitor, getting detailed information on each one. While our app includes basic features, like exhibitors' locations in the building, it also has features visitors can use to arrange meetings with exhibitors, rate them, and access their social media channels. 4. Next question Attendees too shy to ask speakers their burning questions in front of a packed seminar room can submit questions via Fusion Visit . Additionally, our app allows speakers to filter the questions, choosing ones they want to answer or those they think all attendees will find interesting. This app feature helps visitors and speakers add value to the event experience, as it encourages engagement. 5. Networking made simple While we touched on the ability to book meetings earlier, this feature deserves its own section. After all, meeting people face-to-face may be the primary reason many people attend events. With Fusion Visit, visitors can book meetings with exhibitors and fellow attendees by searching for their badge type. Like any calendar system, users can invite people to meet at a specific time and place. Additionally, they can use the Notes section to make an introduction. The invitee can either accept, decline, or propose a new time. Look out for PART 2, where we'll reveal the other five benefits of using event networking apps. Need help with event management? From one-off seminars to large-scale exhibitions across multiple continents, our software and hardware solutions enable you to plan, market and deliver world-class events more simply than ever. Contact us for more information.

As a business that specialises in helping event organisers around the globe run successful events (and by success, we’re referring to higher visitor engagement and improved ROI), we’re quite familiar with the ingredients required to make great events… well, great. However, people often ask us ‘What are the most important aspects when it comes to events and technology?’. So, in a bid to answer the question and share our top tips, here are five that have been handpicked by the Fusion team. 1. A soft touch At any large-scale event, countless things happen at once – most of which will be of no interest to a portion of your visitors, but some of which will be the very reason they’re there! How do you ensure that they’re suitably updated and have access to relevant information throughout their event journey? Touchscreens, that’s how. Not only do touchscreens provide immediate access to the information that your visitors need, but they also help them avoid queues. They can simply turn up with a pre-supplied 6-digit code and download their visitor badge on the spot. 2. Lead capture app Remember the days of old, when all the data you scanned from individuals’ badges was only viewed back in the office? Even then, only once you’d had a team debrief and sorted out the pre-event chaos left at the office were you able to review the data. By this point, any data you gleaned had become a line entry in a CSV file somewhere. Well, now you can collect key event data and see who’s been to your stand in real time – even before they’ve left. Why is this important? Because you can follow up with a lead immediately and strike while the iron’s hot. Our app, Fusion Exhibit , allows you to do just that. Additionally, event organisers no longer need to wait until the end of the day to see how busy they’ve been. Our app lets them quickly establish footfall figures and determine whether they’ve met attendance targets. 3. Visitor app Going back a few years, the only pre-event engagement your attendees may have had with your event was printing their visitor badge before the event – and even then, it was probably placed in some drawer, only to be forgotten about and printed (again). Thankfully, things have changed since then. Now, via our app, Fusion Visit , attendees can book meetings ahead of events and pre-book seminars they’re keen on attending. Apps like ours provide customer touchpoints and a way for you to increase engagement like never before. 4. People Yes, we know … people do not fall under technology. But great people keep technology running smoothly, so we're adding them to our top five for that reason alone. Additionally, great people help you overcome the challenges of running events so you can focus on what really matters. We have an experienced team of event specialists who can help you manage every aspect of your events. Good people are essential, regardless of the technology you’re using. Looking for help with event management? From one-off seminars to large-scale global exhibitions, Fusion can help you to plan, market and deliver world-class events more simply than ever before. Contact us for more information.