CloserStill Media moves closer still to Fusion
The client:
CloserStill Media
The background:
With a growing portfolio of award-winning brands,
CloserStill Media has become renowned for hosting high-quality, industry-specific exhibitions, conferences, publications, and communities internationally.
Having already committed to working with Fusion across the other half of its healthcare portfolio, the business chose to award Fusion the contract to deliver its five remaining national healthcare events, including Best Practice London, Women’s Health Professional Care, Clinical Pharmacy Congress, Best Practice Birmingham, and Respiratory Professional Care.
After taking up a free trial offer from a Fusion competitor to launch
Clinical Pharmacy Congress North, a brand-new event, CloserStill Media decided that Fusion should manage the event going forward.
“We’ve always been incredibly happy with Fusion, but an internal decision to take up the offer of a free trial service from one of its competitors for one entire event was taken. As the working relationship just wasn’t there with the supplier we were trialling, delivering the event became incredibly stressful. Furthermore, the level of service Fusion offer us is something that the competitor simply couldn’t offer. We know Fusion, we know what to expect from Fusion and we know how to work with them to get things done. After the trial, we invited them to manage Clinical Pharmacy Congress North going forward.”
Jason Andika-Smith, Group Marketing Manager, Healthcare Portfolio at CloserStill Media
The project:
CloserStill Media run more than 100 market-leading B2B events and gatherings. Even the smallest healthcare events see 100 exhibitors, a conference programme across six theatres, and 15-20 seminar sessions, attracting a minimum of 1,000 people.
For these events to succeed, CloserStill Media needs additional support from Fusion to ensure each one runs smoothly.
The result:
Since appointing
Fusion
to support its healthcare events portfolio, CloserStill Media has:
- Managed registrations for all visitor types and exhibitors.
- Used lead scanning management to collect real-time attendee data.
- Received on-site support from Fusion's events experts, including an Account Manager and Technical Manager.
“We’ve forged a strong working relationship with Fusion over the years. Their service is far better than their competitors and the value for money they provide is excellent. They’re extremely reliable, the team has been extremely loyal to me as a client and they always help me out of a tight spot when things pop up last minute. It’s always a pleasure working with Fusion; in fact, they’ve become a security blanket in that they always give me the confidence and reassurance that each and every event will be a success.”
Jason Andika-Smith, Group Marketing Manager, Healthcare Portfolio at CloserStill Media
