Fusion helps major UK events provider launch debut London exhibition
The client:
CloserStill Media
The background:
CloserStill Media is an award-winning UK business with a global reputation for delivering large-scale events. The company runs over 100 market-leading B2B exhibitions, events and gatherings.
Focusing on business technologies, future transport and infrastructure, and healthcare, CloserStill Media has over 600 employees and operates in six countries worldwide.
However, despite its large team, delivering multiple events – often simultaneously – requires additional outsourced support.
With a longstanding history of assisting CloserStill Media on key activities such as event registration, badge mailing and database management, Fusion was appointed to support the healthcare division in delivering its annual Care Show Birmingham and launching the inaugural Care Show London in April 2024.
“The healthcare sector has specific requirements, particularly from a regulation perspective, which can make managing healthcare and pharmaceutical events challenging. Fusion is not only highly experienced in navigating these nuances but also helps us navigate them at key points in the event cycle. We have a great relationship with Fusion, and the team is always very accommodating when we have additional requests.”
Heidi Rasanen, Marketing Manager, Healthcare Portfolio at CloserStill Media
The project:
Care Show Birmingham has been a successful exhibition for several years and welcomes over 4,000 attendees annually.
When the decision to launch Care Show London was made, CloserStill Media drew on Fusion’s experience of helping to deliver the established Birmingham exhibition.
After the registration requirements were briefed, Fusion quickly went about building the form that would underpin the show’s entire registration process.
Additionally, Fusion contributed to CloserStill Media’s strategic communications plan by producing and mailing the event badges out to over 6,000 people who had registered to attend the inaugural exhibition.
Fusion's on-site team was also called upon to provide support during the two-day event, manage the registration desk, and ensure that each attendee's experience was optimised.
By the end of the two days, the Fusion team had helped CloserStill Media welcome over 3,300 people to Care Show London.
The result:
Through its longstanding partnership,
Fusion
has helped CloserStill Media:
- Expand its Care Show event series by providing professional registration services and badge distribution management at the first-ever Care Show London.
- Welcome 7,300 attendees at both Care Show events.
- Manage its internal resources by providing a professional and highly experienced on-site events team for both events.
“Fusion is an important partner that enables us to do things that we simply don’t have the resource internally to manage. When it comes to the registration process, we never have to think about it as we always know it’s in hand. Similarly, despite the high volume of badge mailings, we always have complete confidence in Fusion’s ability to ensure that every badge is distributed. And their on-site experience is unrivalled. There are many providers who can manage the registration process but there’s nobody else that can do this AND effortlessly work alongside our own team on the day by providing experienced on-site support.”
Heidi Rasanen, Marketing Manager, Healthcare Portfolio at CloserStill Media
