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Celebrating over a decade of success

The Association of Event Organisers (AEO) is the trade body representing companies which conceive, create, develop or manage trade and consumer events. Run by its members for the benefit of its members, it has for over 100 years supported the events industry. 


The AEO Excellence Awards is their flagship event, representing the best that the events industry has to offer, showcasing the amazing achievements within the industry over the past 12 months. 


Every year, the illustrious event recognises and celebrates organisers’ achievements, standards of excellence from venues and service quality by suppliers and contractors throughout the industry.


Fusion is the ‘Official Registration Partner of Choice’ for all of the Association of Event Organisers (AEO) events throughout 2024.  We are delighted to play such a valuable role in addition to building on our long-standing relationship.


But why are the Excellence Awards so important? Firstly, consider the crucial role exhibitions play in showcasing Britain’s finest assets both domestically and internationally. To understand the magnitude of the events market, it’s beneficial to review the report produced by the 
Events Industry Alliance (EIA)


Key data from this report revealed that in 2022, approximately 969 exhibitions were held at the UK's major exhibition venues, attracting an estimated 6.11 million visitors and 122,500 exhibitors. The direct impact of these exhibitions in the UK that year was:

  • £9.4 (€11.0) billion of output (business sales)
  • 99,000 jobs
  • £4.6 (€5.4) billion of GDP (representing a contribution to UK GDP)


That’s a lot of events, a vast number of people and a significant amount of money.  Making all of this possible demands’ considerable skill, experience, planning, support, and technology. The AEO Awards acknowledge all the elements that contribute to the sector's success. They celebrate not only the frontline individuals but also the operational and marketing personnel who are often the unsung heroes.


The Excellence Awards offer an ideal occasion for everyone to unite in celebrating excellence and enjoying themselves while recognising the remarkable achievements of this sector. However, the primary benefit is the opportunity to build genuine connections with fellow industry professionals and partners.


This year’s celebration of excellence promises to be incredible experience, with a record-breaking 23.5% increase in entries compared to 2023! The 
shortlist for the Excellence Awards 2024 is out, and Fusion is immensely proud to be part of the event.  We’re thrilled to see so many of our esteemed partners, including CloserStill MediaNineteen Group, and Clarion Events, make the shortlist. 

By Elle Meeson February 25, 2025
Fusion enjoyed a packed day at the AEO Forums earlier this month. The theme for this years’ event was Collaborate to Innovate, and this message was captured throughout the day in the numerous panels, workshops and networking opportunities. The 2025 Forum was particularly special for Fusion, as we took on sponsorship of the event , as well as providing the registration services , including front-of-house staffing and self-service badging, facilitating a quick and easy entry for everyone in attendance. In keeping with the theme of the day, there were three busy streams across Marketing, Sales and Ops, all kicking off with social impact consultant from It Takes A Village Collective, Chloe Davies’, discussion on Breaking Barriers: The power of community-led innovation. She demonstrated how she’s embedded community values into every aspect of her career, sharing proven strategies on how to identify and break down misaligned goals and silos before they form.
Exhibition registration table with tablets
August 12, 2024
Fusion's on-site team was also called upon to provide support during the two-day event, manage the registration desk, and ensure that each attendee's experience was optimised.
Exhibition attendees clapping
August 12, 2024
Since appointing Fusion to support its healthcare events portfolio, CloserStill Media has: managed registrations for all visitor types and exhibitors, use lead scanning management to collect real-time attendee data and received on-site support from Fusion's events experts
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