Wasn’t life simpler when the success of your event mainly – if not only – hinged on the physical attendance of those you worked hard to attract?
What happened before or after the event mattered less; you just needed to get them there.
Of course, this has changed. An event’s success is no longer solely measured during the hours of the event. These days, organisers must ensure that the impact of their event and the attendee experience is maximised during the event and in the weeks before and after.
Thanks to event networking apps like Fusion Visit, our very own app, there are many ways organisers can add value to and enhance the event experience.
With that in mind, here are the first five of our top 10 benefits of using networking apps to transform audience engagement.
Historically, when attending events, visitors would need a plan of attack that would make even the hardest of military leaders wince. It was hard work – and stressful. In the end, attendees would leave feeling they hadn't made the most of their visit.
With Fusion Visit, this can be avoided, as everything can be planned well in advance. From deciding on speakers to booking meetings, attendees can do most of the legwork before the big day so that all they need to do is simply turn up on the day.
It’s not just speaker sessions and meetings that your attendees will want to lock in before the event itself. Major events and exhibitions are like festivals — there's always something happening.
Whether attendees want to test drive new products or plan where they’ll be eating, event apps allow visitors to use their time wisely and ensure they never miss a beat. Fusion Visit, for example, allows visitors to like the exhibitors they want to see, automatically creating a favourites list that can be easily accessed at any point.
With our networking app, attendees can make a list of the exhibitors they want to see, plan their visits, and zone in on every exhibitor, getting detailed information on each one.
While our app includes basic features, like exhibitors' locations in the building, it also has features visitors can use to arrange meetings with exhibitors, rate them, and access their social media channels.
Attendees too shy to ask speakers their burning questions in front of a packed seminar room can submit questions via Fusion Visit.
Additionally, our app allows speakers to filter the questions, choosing ones they want to answer or those they think all attendees will find interesting. This app feature helps visitors and speakers add value to the event experience, as it encourages engagement.
While we touched on the ability to book meetings earlier, this feature deserves its own section. After all, meeting people face-to-face may be the primary reason many people attend events.
With Fusion Visit, visitors can book meetings with exhibitors and fellow attendees by searching for their badge type. Like any calendar system, users can invite people to meet at a specific time and place. Additionally, they can use the Notes section to make an introduction. The invitee can either accept, decline, or propose a new time.
Look out for PART 2, where we'll reveal the other five benefits of using event networking apps.
Need help with event management?
From one-off seminars to large-scale exhibitions across multiple continents, our software and hardware solutions enable you to plan, market and deliver world-class events more simply than ever.
Contact us for more information.
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