Is Fusion and Apteco the perfect partnership?

Everyone knows the age-old adage ‘cash is king’. But in today’s world, it’s not only cash that’s a key asset – it’s data, too. 

Cash remains king in the events and exhibitions sector – but data is queen. As a business that helps event organisers worldwide run successful events, we should know. It’s our job to know.

As we recently covered in an article about event networking apps, data underpins the bringing together of event attendees and exhibitors in numerous ways via Fusion Visit, our own event networking app.

But Fusion has another tool in its data-based toolkit: its partnership with Apteco, a software business focused on converting data into actionable insights. 

With 35 years of experience, Apteco’s data-based product portfolio is exceptional. However, to access it, you need to go through an Apteco partner, which we are (and have been since 2009).

So, if you’re thinking of working with us and wondering how we can provide an extra layer of value via our work with Apteco, here are five things to consider.

1.  A personal approach

When it comes to all things data, Apteco makes Fusion better. For example, its core product, Apteco FastStats, allows you to segment data, run advanced queries based on any metric, and integrate third-party data, such as that from social media. 

From a personalisation perspective, you can use FastStats to gain insight into attendee likes based on their profile and then email them seminar recommendations accordingly. Or, if you want to target CEOs who attended your event, you can use FastStats to establish what interests them and send tailored communication likely to resonate with them.

2.  Split three ways

With Apteco FastStats’ data segmentation, you can segment your data in many ways. You could segment by the basics, such as the total number of registrations they’ve received or the breakdown of an audience split by postcode or job level. 

However, segmentation could also be done by something more niche, such as drive time, where you can profile attendees by the distance they travel to reach an event venue. By combining Apteco FastStats with Fusion, there are no limits to what can be analysed. 

3.  Data agnostic

With Apteco FastStats via Fusion, the data source doesn't matter - you can pull data from anywhere. For example, if you want to analyse social media interactions ahead of events, Apteco FastStats can shed light on who's engaged with your profile, whether it's likes, comments, or clicks. 

This feature provides insight into your attendees' pre-event journeys, helping you establish what they like so you can send them relevant messages.

4.  Fair share

With Apteco Orbit, a data insights platform, you can create reports and send dashboards to anyone. The feature allows you to create personalised dashboards with the metrics and segments you want to see via an easy-to-navigate interface. 

Imagine it's 3 pm on a Friday, and your boss has requested niche statistics. This job would have taken hours in the past, but with Apteco Orbit, you can create the reports in seconds and share the dashboard with them. 

5.  Show reports

Events and exhibitions - even established ones - are continually evolving. With that in mind, you can use Apteco FastStats to establish what’s working well and what needs improvement - all in real time. 

Remember the post-show lull, when you missed the buzz and excitement of an event and had to deal with hours and hours of post-event analysis? Well, now you can deal with it as the show progresses based on data you can access every minute.

Access event and exhibition experts via just one number: ours. From one-off seminars to large-scale exhibitions across multiple continents, our software and hardware solutions enable you to plan, market and deliver world-class events more simply than ever before. 

Contact us for more information.